I'm not very smart...

This is not medical or nutritional advice.

I recently went to the grocery store with my wife, and I picked up my favorite corn chips. They are blue or white corn, taste pretty good, and don’t have tons of sugar and crap in them.

At Christmas they put out red and green chips, so I picked that bag. “Why are you buying those?!” my wife exclaimed.

“Well I just thought I’d have some variety of flavor, instead of buying the same ones all the time…'“

“No,” she pointed out, “they’re not flavored any differently, and they have those numbered dyes and additives. You’re supposedly Mr. Healthy…”

And of course she’s right. My brain was tricked into the marketing, and I bought something that does not taste any different.

I checked the original ingredients. They are listed first, and on the original package it says “organic.” This package has the same ingredients, but with colored dyes at the bottom.

According to Google;

Red 40 is a synthetic food dye made from petroleum: Red 40 is also known as Allura Red AC, and its preferred IUPAC name is disodium 6-hydroxy-5-[(2-methoxy-5-methyl-4-sulfonatophenyl)diazenyl]naphthalene-2-sulfonate.

Yellow dye 5, also known as tartrazine, is a synthetic dye made from petroleum products. It is chemically composed of sodium, oxygen, carbon, hydrogen, nitrogen, and sulfur. The specific chemical formula is C16H9N4Na3O9S2. It is produced through a chemical reaction involving hydrochloric acid, sodium nitrite, and a methyl or ethyl ester.

Blue 1 dye, also known as Brilliant Blue FCF, is a synthetic dye made from petroleum. The chemical composition of Blue 1 dye is disodium 2-[[4-[ethyl-[(3-sulfonatophenyl)methyl]amino]phenyl]-[4-[ethyl-[(3-sulfonatophenyl)methyl]azaniumylidene]cyclohexa-2,5-dien-1-ylidene]methyl]benzenesulfonate.

Read the room

Whether you agree with the politics or not, the new conversation is about additives and food safety. What kind of crap are we ingesting? Canada and Europe do not allow the same types of food coloring additives that the USA does.

Rumor is, Fruit Loops sales are down 50% since the conversation started. I loved that shit when I was a kid. I don’t think we were allowed to have it all the time, due to sugar content.

The marketing works

I’m supposed to know some of this stuff, and I was still tricked into buying it. My wife reminded me that I did the same thing at Halloween, buying the orange and black chips.

Head smack emoji, “Doh!”